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Online advertising

lastmod 2025-04-08created 2025-02-046 edits

Subfields of Marketing

Online advertising is a form of promotion that uses the Internet and the World Wide Web to deliver marketing messages to attract customers. For example, online ads are placed in search engine results pages, web banners, blogs, rich media ads, social network ads, email ads, and so on. Representative examples of online advertising include the pop-up ads (Pop-ups) run by the US online portal AOL, Yahoo's banner ads (banners), Google's AdWords and AdSense ads, and Facebook's Facebook Ads.

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