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Objectives and key results

lastmod 2022-11-10created 2022-11-102 edits

OKR (Objectives and key results) is a goal-setting framework for defining and tracking an organization's objectives and their outcomes.

OKR components

OKRs follow a template that is simple yet flexible enough to apply to almost any situation:

I will [objective] as measured by [key results].

An objective is the goal you want to achieve. Examples include raising brand awareness or having the smallest carbon footprint in the industry.

Key results are the metrics that measure progress toward the objective. Examples include reaching 1 million website visitors or using compost for 1/4 of product materials.

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