Marketing

lastmod 2026-01-12created 2021-06-1012 edits

Marketing is a field of business administration that manages exchange relationships or demand. It refers to all activities that create, maintain, and manage customers among consumers to turn them into regular customers, that is, all activities related to customers. Marketing has been seen as a creative industry that includes advertising, sales, and so on, and was limited to predicting the future needs and wants that consumers might have. Since the 21st century, however, marketing has come to mean the act or motive of stimulating a latent desire and bringing it to the surface, and the scope of the term has moved beyond the market, so that the word marketing also appears in everyday activities.

Marketing includes the whole series of actions concerned with how to structure and deliver selling, as well as the act of stimulating the latent desires the other party has about oneself so that they come to need it, and the business activities for smoothly transferring goods and services from producers to consumers. In other words, marketing is combining the wishes of producers and consumers to supply efficiently. Activities for this include market research, merchandising, sales promotion, publicity and advertising, and digital marketing.

Categories

• Market
• Advertising
• Public relations
• Voice of the customer (VOC) - The voice of the customer.
• Pomelli - Google, AI marketing tool
• Sales (Korean: 세일즈; Korean: 영업; Korean: 판매)
• Pitch Deck (Korean: 피치덱) - A presentation that startups use to introduce a business idea to investors and raise funding.
• Presentation

Documentation

The Cookieless World - A guide for the new era of digital marketing (dentsu.com)

https://www.dentsu.com/reports/cookieless_world_asa

DM_TheCookielessWorld_July_8_single.pdf - https://assets-eu-01.kc-usercontent.com/7bf8ef96-9447-0161-1923-3ac6929eb20f/638a57bc-8a89-4de9-b5ae-2672ecce49db/dM_TheCookielessWorld_July_8_single.pdf

Report by the advertising agency Dentsu [42p PDF]

A report on the changes after cookies, the core of internet advertising, disappear and on how to rebuild a data strategy

• Contents:
  • Introduction: the start of a new era
  • What is happening? User consent changes everything
  • What is happening? Summary of results
  • Data management: more than technology
  • Audience activation: start with First-Party data
  • Measurement: the need for a hybrid model
  • Example: combining everything in a privacy technology stack
  • The way forward: preparing for the end of Third-Party cookies

Favorite site

• Wikipedia (en) Marketing
• @InstaMarketing - A collection of tips in Shorts