Market

lastmod 2026-07-16created 2014-02-1814 edits

In economics, a market is a natural social structure that has developed from human interactions with an economic or economically oriented direction, in order to facilitate the exchange of ownership of rights, services, and products (collectively called goods). In everyday life, a market refers to a place crowded with shops selling retail goods needed for daily life, such as Dongdaemun Market or Namdaemun Market. However, in economics, as long as there is an object of trade, a seller, and a buyer, it is called a market even if no particular place of trade is designated. Goods bought and sold in a market are called commodities.

The information collected here is mainly used in the economic sense.

Categories

• Marketing
• Advertising
• Reseller (Korean: 리셀러)

See also

• Recommended market research sites related to navigation
• Growth hacking
• Payment service provider

Favorite site

• Wikipedia (en) description of market
• Wikipedia (en) Market (economics)

Developer

• Why Performance Matters | Web Fundamentals | Google Developers

Newspapers/Publishing

• The center of Korea's IT portals! etnews
• Yano Research Institute
  • Yano Research Institute blog

Market research sites

• KOTRA: Korea Trade-Investment Promotion Agency (references for overseas market research, etc.)
• KOTRA-Global Window: KOTRA Global Window, information on exports and investment in overseas markets
• Global Information, Inc: Provides global market information
• ABI Research: Research information by field, such as polls, services, and marketing
• Small Business Portal
• Public Procurement Service
• Korea Policy Briefing
• KOSTA Korea Software Technology Association
• ETRI
  • ETRI: General management press releases
  • ETRI: Digital Library (ECO series recommended)
  • ETRI: Electronics and Telecommunications Trends

E.T.C

• Korea Creative Content Agency

Overseas

• METI: Japan's Ministry of Economy, Trade and Industry

Articles

• How to enter a market when no market exists | GeekNews
  • [Original] Going to market when no market exists - by Martin Casado
  • When creating a market category that didn't exist before, like Nicira, which created software-defined networking (SDN) and network virtualization, product technology alone makes nothing happen, and all of the company's value hinges on Go-To-Market design
  • When customers know nothing about the concept, problem, or approach, you must simultaneously convince them that the problem exists and that the existing approach is wrong, and in this process direct sales and a high ACV (annual contract value) follow as a necessary structure
  • Price should be worked backward not from "what would be reasonable" but from which price range makes a given sales model possible, and the mistake of pricing low early on and teaching the market to see it as a $40,000 product is presented as the biggest risk
  • The core of marketing is refining the story to be extremely simple and spreading the concept through developers and analysts; open source and freemium alone are not enough, and ultimately a strategy combined with a direct sales organization is needed
  • In an early market, hunter-type sales, technically led sales engineers, professional services, and a direct-sales-focused channel strategy fit best, and relying early on channels, indirect sales, or complex SKUs is summarized as a shortcut to ruining the company