Growth hacking
lastmod 2018-08-17created 2017-06-212 edits
Growth hacking is a marketing method developed by startups that uses creativity, analytical thinking, and social networks to sell and promote products.
It can be seen as a type of online marketing, and growth hackers make good use of already popular techniques such as search engine optimization, website analytics, content marketing, and A/B testing.
Growth hackers focus on innovative methods such as social media and viral marketing that can replace traditional media advertising such as radio, news, and television ads at low cost. Growth hacking is especially important for startups because it enables a 'lean' start pursuing "growth first, revenue later".
Facebook, Twitter, LinkedIn, AirBnB, and Dropbox are all companies that use growth hacking techniques.