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Advertising

lastmod 2026-07-16created 2021-06-1020 edits

Subfields of Marketing

Advertising is the act of an identified advertiser communicating one-way through media in order to change the attitudes of the audience exposed to the ad. The Sino-Korean word for advertising, "gwanggo" (廣告), literally means "to make widely known." Advertising is also one of the phenomena that symbolize 20th-century society. Its origins are very old and can be traced back almost to the time writing emerged. In both East and West, advertising activities can be found that reflected the state of social development at each period. However, it was only in this century that advertising became as vigorous as it is today and came to exert considerable influence on every aspect of society, the economy, and culture; in South Korea in particular, it developed remarkably after liberation with the introduction of a capitalist economic system. Because modern advertising often uses mass media, it can also be described as a form of mass communication.

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How do developers promote open source projects?

Results of a survey of 100 popular GitHub projects 

트위터>유저미팅>블로그>이벤트>RSS>뉴스레터>페이스북 순

The part in Section 3.4 discussing the promotional effect of Hacker News is interesting

  • Making the HN front page brings 10,000–100,000 PVs within a day or two
  • Open source projects well promoted through HN posts receive many GitHub Stars

Three conclusions of the paper

  • Promotion is important in managing an open source project. For example, you should use at least one or two promotion channels
  • A Twitter account is a must, followed by user meetings and blogs
  • Promotion on social news aggregators like HackerNews should also be considered. (Note that only about 10% of posts submitted to HN succeed)

280+ places to promote startups/services/mobile apps (English-speaking)

It is organized as follows.

  • Site name and URL
  • Main topics each site covers
  • Whether approval is required to submit a post
  • Paid/free
  • Type: directory, newsletter, media, community, app review, forum, gaming, subreddit, service
  • Difficulty: easy (a few fields), medium (many fields and information required), hard (a great deal of information and contact with the editorial team required)
  • Domain Authority score by MOZ: 1–100
  • Monthly Traffic by SimilarWeb
  • Organic Traffic by Ahrefs

What are the best days and times to post on Hacker News?

Summarized as follows.

  • Reaching the HN front page is a great way to draw a lot of traffic
    • Based on an analysis of 13,159 posts submitted over two weeks
  • Only 1,073 posts (8.15%) stayed on the front page for 60+ minutes
  • Once on the front page, a post stays there for about 8 hours on average
  • 30% of posts came from people who posted two or more times in two weeks
  • Good times to post
    • If you want to reach the front page, weekends are best (fewer links submitted and less traffic)
    • 6am–12pm UTC (3–9 pm Korea time) has the least competition
    • If posting for US users, 4pm / 12am UTC is recommended
    • Since posts usually stay for 8 hours, Mon/Thu/Sat/Sun 12pm UTC (9 pm Korea time) is recommended for the most traffic
  • Average number of votes needed to reach the front page
    • A post needs about 5.22 votes within the first 27 minutes to appear on the front page
  • Karma score doesn't matter much. It just seems that people with high scores tend to post better content

Favorite site

References

  1. 284_Websites_to_Submit_Your_Startup.pdf ↩

author Zer0 sitemap